A CONVERSATION W/ PATRICIA URQUIOLA & LUCA FUSO

“I’m the daughter of post-modernism. When I was studying architecture, it was a time we were breaking all the rules.” —Patricia Urquiola

Custodians of some of the most significant furniture designs of the 20th century, Cassina is in the enviable position of trying to keep up with its past. For that, it takes enormous creative muscle that must be applied not only to form but to equally materiality, manufacturing, and its business. 

In the hands of CEO Luca Fuso and creative director Patricia Urquiola – who, combined, have worked for brands such as Ferrari, the Mandarin Oriental, and Missoni – they have managed not only this but also to forge a modern identity for the brand. 

In this conversation, hosted by the DIVA Group, the duo discuss their dynamic, the “Cassina Perspective”, and the opportunities Cassina has to move forward.