INTERVIEW


“I’m the daughter of post-modernism. When I was studying architecture, it was a time we were breaking all the rules.” —Patricia Urquiola. We sat down at our new Cassina showroom in Seattle with Patricia Urquiola and Luca Fuso to discuss their dynamic relationship and the very bright future of design at Cassina.

INTERVIEW W/ PATRICIA URQUIOLA
& LUCA FUSO

Custodians of some of the most significant furniture designs of the 20th century, Cassina is in the enviable position of trying to keep up with its past. For that, it takes enormous creative muscle that must be applied not only to form but to equally materiality, manufacturing, and its business.

In the hands of CEO Luca Fuso and creative director Patricia Urquiola – who, combined, have worked for brands such as Ferrari, the Mandarin Oriental, and Missoni – they have managed not only this but also to forge a modern identity for the brand.

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